The rules we hold ourselves to. If we break one, tell us.
Independence
Editorial decisions are made by the newsroom alone. No advertiser, affiliate partner or sponsor sees coverage before publication, and none has any say over what we cover, how we score it, or where it ranks in a list.
Named authorship
Every article carries the name of a real person who did the work, with a biography setting out their relevant experience. We do not publish under a house byline, and we do not publish under the name of anyone who has not written the piece. See our authors page.
On AI in our own workflow
We write our own articles. We use AI tools for transcription, research retrieval and copy checking, in the same way we use a spellchecker or a search engine. No article is generated by an AI system and published under a human name. Given what we cover, we owe readers unusual clarity here, so the full policy is published separately: AI editorial policy.
Sources and verification
We link to primary sources wherever they exist. Every factual claim is checked before publication against the standard set out in our fact-checking policy.
Separating fact from judgement
A review contains both. Measurements, prices and feature descriptions are facts and are checked. Verdicts and scores are judgements and are labelled as ours. We try never to let the second borrow the authority of the first.
Conflicts of interest
Anyone who writes for UncommonBits discloses any financial interest, employment history or personal relationship with a company we cover. Where a conflict exists, either the piece is reassigned or the conflict is stated in the article. We do not hold positions in companies we review.
Commercial content
Advertising and sponsorship are governed by our advertising policy and sponsored content policy. Affiliate arrangements are disclosed under our affiliate disclosure.
Right of reply
Before publishing significant criticism of a company, we put the substance to them and give them a reasonable opportunity to respond. Their response, or their refusal to give one, appears in the article.
Unpublishing
We do not unpublish articles because a subject dislikes them. We correct errors, we retract work that is wrong beyond repair, and in both cases the page stays up with an explanation.
Corrections
We correct errors quickly and visibly. See our corrections policy.
Contact
Editorial questions, tips and complaints: contact@uncommonbits.com.
Last updated 6 September 2026.